The twenty-first century in America
has brought with it much political and social controversy. On December twenty-third it is irreverent to
wish a Merry Christmas to the clerk in the gift shop if you don’t know he’s
Christian. It becomes a personal attack
to assume or mistake a person’s nationality.
A hot-button issue of the last Super Bowl was people’s reaction to
hearing “America the Beautiful” sung in different languages during a commercial. And now with this century’s health movement
and animal rights movement, even our food has become a target for controversy.
Eat beef and an innocent cow has
been slaughtered in the service of your own gluttony. Eat pork, and you’ve blown nearly all conventions
governing religion and ethics. Worse
yet, fry up some bacon and wait for the outraged cries of your cardiologist,
dietitian, rabbi, and local hippies denouncing your name. Despite having served only several decades
prior as the mouth on the breakfast smiley face pancake, bacon has now become
one of America’s most taboo foods. It’s
terrible for your health, it’s harmful to animals, it’s against many orthodox
religious practices, and for at least one of these reasons, it is scorned by many
flag-waving self-proclaiming Americans.
Bacon is just generally bad in America.
Yet, as often happens with taboos, it has simultaneously become cool.
It is not only despised, but it is also revered. Bacon has become bigger than itself; it’s
almost—sexy.
Like some might find it obnoxiously
trendy to wish a Merry Christmas to a Muslim, the carnivores’ bacon craze has
counteracted PETA co-founder Alex Pacheco’s cries to treat animals with “the
same rights as a retarded human child.” Such political activists hold power over much
of our population, but in this case we’re not listening to them. Amidst the fad diets which hold high appeal
to many—purple foods, raw foods, veganism, cabbage soup, grape juice, South
Beach, Atkins, tapeworm diets (yes, purposely ingesting tapeworms to lose
weight)—we are standing by our traditional upbringing and eating those juicy, fatty,
artery-coating, controversy-provoking bacon strips. As Sarah Hepola of Salon Magazine points out
in her article “Bacon Mania,” we don’t have to worry about whether the bacon is
fresh enough or local enough or healthy enough, as we do with our salmon and
produce. “And there is
something comfortingly unambiguous about a thick slab of bacon. It's bad for
you. It tastes fantastic. Any questions?”
There
is something about this comfort, this confidence, that has become sexy in America; something sexy when you
don’t fall into every fad the culture places upon you, but rebel through conceding
to your own satisfaction. You know it’s
indulgent, you know it’s risky, yet nothing can hold you back. The moment of experiencing bacon is a
sensuous one. We’ve all been in that
moment of entering the kitchen to a pan of sizzling bacon. Its smell fills your body with craving, begs
to be satisfied, persists and nags until indulged. The fullness of the flavor is so bold, so
prevailing, that it reaches deep within every pocket of your mouth. It is undeniable that there is something seductive
about the fleshy slab of meat.
Even
more enticing than simply bacon is meat on meat. Bacon on burgers has become the latest
craze. Take the Wendy’s Baconator, for
example, the whopping 970 calorie meal, often devoured in a matter of bites,
which made 25 million sales in North America in its first four months. Rarely anymore do we think of burgers without
the full experience—two patties, lettuce, tomatoes, onion rings, ketchup,
barbecue sauce, fries, pickles, and, of course, bacon—smothered in brown sugar and a secret special sauce. Whenever I go out for dinner, I flip to the
burger page, disregarding all other entrees, and my eye goes straight to their
bacon burgers. Each time without fail,
the people I am with stare at my burger with amazement and envy when it is
placed in front of me, disbelieving its enormous size and wishing they had
ordered the same.
These massive, decked-out burgers signify to many the image of guns,
meat, and manliness; something about it appeals to men, and the notion of
eating meat on meat is often considered “manly” in America. When women eat meat on meat, however, it’s
plain sexy. American women are
particularly infamous for giving in to all these fad diets (acai berry diet,
low fat diet, and grapefruit diet, to name a few more)
so when a woman eats bacon on beef, it symbolizes to Americans that she is
tough, womanly, and independent. Not
only does she dance to her own beat, but she is a carnivore. When we see women eating meat, it taps into
our Neanderthal instincts. She appears
robustly healthy to our instinctive response, whether she truly is or not. And as celebrity bombshell Jessica Simpson
told the world on a t-shirt she was spotted wearing in 2008, “Real Girls Eat
Meat.”
Ingrid
Newkirk, president of People for the Ethical Treatment of Animals (PETA),
expressed her disgust towards meat eaters to the Washington City Paper in 1985
when she stated, “Eating meat is primitive, barbaric, and arrogant.” It is this attitude,
shared by a growing number of Americans, which makes the act of eating meat
risqué. Not only is it seen as provocative, but it is, in a sense, primal. As some have taken on this view that a
carnivorous diet is positively sinful, it seems to have created greater
polarization; others, who may have once been neutral toward meat and animal rights,
have not only jumped to the defense of meat eaters, but have fallen towards the
end of the spectrum that adores meat not only for its taste but also for its
vulgarity. Its lewdness has become
erotic.
Adding
to the image of women and meat being sexy, the “bacon bra” surfaced in late
2007 and went viral on the Internet. On
one man’s Flickr page was featured a picture of a woman’s torso covered only by
a bra of raw bacon. It inspired much
controversy, as some people were offended by the image of a woman sexualized
through strips of raw meat. Or
conversely, as one Serious Eats blog follower expressed, “I am deeply offended by the way this post is objectifying bacon. You are
treating bacon as nothing more than a piece of meat.” Responses to this wave on the
Internet represented the many feelings that America holds towards bacon. Viewers expressed their disgust at viewing
bacteria-infested raw meat; feminism came forth through the outraged viewers
who saw it as a woman being objectified as a piece of meat; animal rights
activists stood forth in their horror at seeing the remains of a pig being used
for such a cause; health nuts cringed at the calories and fat contained in this
unconventional undergarment; but many, as Heplon observed in her article “Bacon
Mania,” responded with a childlike, "Ohmygod, baaaaacon.”
A couple weeks ago when I was trying
to decide what to write my essay about, my friend Brandon called me to check
in. I explained the prompt reluctantly,
expecting him to try giving me a list of uninspiring topics. Sure enough he did, and when he realized my
indifference to his ideas he asked, “Okay Liz, what’s your favorite food?” It didn’t take me long to answer,
“Bacon.” Brandon went quiet for almost
too long, and I began to wonder why on earth he could be so upset with me for
picking bacon as my favorite food. After
this long pause, he said in a serious voice, “Is it really? Is bacon really your favorite
food? I have to ask you to marry me
now.” He then explained how dearly and
desperately he loves bacon, how important it is in his life, and I wondered if
he might become emotional.
I then told Brandon about a (likely fabricated)
newspaper clipping that went viral online a couple years ago regarding a police
case which involved a supposed break-in at a couple’s house that resulted in
five pounds of stolen bacon. As it
turned out, his wife simply had not wanted to admit to eating all five pounds
of bacon for a late night snack. Upon
hearing this story, Brandon proceeded to tell me exactly what he would do to a
woman who could eat five pounds of bacon in one sitting. And considering his feelings towards women eating
bacon, he would probably only like a bacon bra better.
Perhaps as long as sex has existed, so
have jokes at its expense. Looking back
even upon Shakespeare’s sonnets and plays, and Chaucer’s Canterbury Tales, we find crude innuendos. Similarly, jokes regarding bacon began
surfacing in the later part of the ‘00s.
With the controversy over ethics and health not hidden far behind them,
several humorous bacon-related memes emerged.
In 2006, a man posted pictures (along with dialogue from the event) of a
strip of bacon taped to his cat. And in
2007, some mixologists made a tongue-in-cheek attempt at creating bacon flavored
vodka. Later in 2007, chef Michael
Ruhlman made a similar attempt at bacon flavored ice cream. Then in 2008, Carin Huber of The AntiCraft, a
blog for sinister artists who wish to make creation from chaos, created the
Baconhenge—a Stonehenge on a breakfast plate created out of bacon. 2008 also saw the publication of a book by
author Sarah Katherine Lewis entitled Sex
and Bacon: Why I Love Things That Are Very, Very Bad for Me. In this book, bacon was introduced as not
only a guilty pleasure, but as sexy. "Pour me a drink, light
me a smoke, fry me up a pan of bacon, and let's get it on.”
In its controversy, bacon has emerged
at its peak. Through the opposition of
some, it has been glorified by others. In
its admonition, it has also become quirky and savored—and at its best,
downright sexy. What else could be
compared to waking up in the morning to a hot plate of bacon? In the midst of the debates surrounding it,
bacon has surfaced as strong, sultry, and insuperable. I mean,
it’s bacon.